1. Media Tsunami
#Agility The media waves and hypes are coming in faster and faster and getting higher and higher. ESG and climate change were omnipresent, then came Covid-19 with full force and now the equality debate. The issues are changing fast and are ploughing the news landscape completely anew each time.
2. If you' re on the sidelines, you' re out of the game
#Resilience Not communicating can sometimes be an option, rarely the best, but you can always sit out problems. But in times of high uncertainty, doing nothing means leaving your customers alone. And this, as we know, is never well received.
3. Credibility thrives on authenticity
#Authenticity Consumers today no longer take everything at face value. The fact that companies support the BlackLivesMatter movement is to be endorsed, but if business practices then point in a different direction, it won’t work out well. First live what you want to say. Then go out with the message.
4. Topic setting means being fast...
#Speed What is relevant today is outdated tomorrow If you want to be in the limelight, you have to anticipate topics early on. At the beginning of the crisis, very few experts spoke about recession. But then the analyses of the economic recovery turned out to be in vain… If you want to have a say, you have to act quickly.
5. Call a spade a spade...
#Creativity Superspreader, Corona, herd immunity, … If you give a problem a name, it sticks in people’s minds. What is needed here is clear communication that is clearly distinguishable. Flabbiness is out.
6. Experts convey security
#Security In a crisis man seeks support. In the past, the church was the most important lifeline for a large part of the population. Today, people seek security from experts, in times of corona, for example, from virologists, or even politicians. What does that tell us about communication? Emotional closeness and steadiness are still best communicated through people like the CEO. Leaders are becoming influencers in the age of digitalization. Their appearance and attitude can be decisive for the public perception of a company.